Optimism, courage, desire to excel, friendship, empowerment, sense of community: all these values can fit inside a skateboard. And 212 Heroes, the Carolina Herrera universe premiered in 2021 under the sign of audaciousness, youth and freedom, opens a new chapter with 212 Heroes, the fragrance, a new eau de toilette for women that celebrates the adventure of being yourself.
The new 212 eau de toilette for women is an innovative fragrance with a vegan formula and a revolutionary bottle inspired by the silhouette of a skateboard. “212 Men Heroes received an enthusiast reaction from men from all over the world, but also from women who feel identified with a concept that goes far beyond the strict gender division”, explains Carolina A. Herrera, creative director of Carolina Herrera fragrances. “212 Heroes expands this universe and underlines the personalities of fabulous women who are changing the world with their nature, commitment, freedom and talent”.
The 212 Heroes formula is as vertiginous as a kickflip, a skate trick with an initiatory value for skateboarding fans. Here, the key is the juxtaposition of ingredients that are both energetic and slightly effervescent: the olfactive signature of the 212 Carolina Herrera universe since 1996. The result is a Floral Fruity fragrance full of colour and audaciousness, signed by perfumers Dora Baghriche, Marie Salamagne and Alberto Morillas, from Firmenich.
For decades, Carolina Herrera fragrances have broken the rules at different levels, 212 Heroes for Her including bottles. The 212 Heroes one is one of our most ambitious designs ever. Its silhouette evokes the skateboard of 212 Men Heroes, but with new proportions, new contrasts between materials –crystal and metal– and new sizes: 80 ml, 50 ml y 30 ml. The latter one, with a higher proportion of crystal than the bigger sizes, aims to make 212 Heroes the everyday, on-the-go fragrance for women around the world.
The pink shade that bathes the bottles of the collection is a gesture of optimism and luminousness that reveals Gen-Z visual language: a way of expression and an object of desire both in Social Media and in non-digital life.